For universities

Your recruitment budget deserves better returns.

Universities spend billions chasing students through channels that don't know who's actively looking. Unimatch does.

Get in touch →See the data
The numbers

What you're already spending.

These aren't our numbers. They're industry benchmarks. Every university marketing director in the room will recognise them.

ChannelCost per LeadAvg. ConversionStudent Intent
Instagram / Facebook Ads$40–$100~1–3%Low
Recruitment Fairs$150–$500~2–5%Medium
Email Campaigns$20–$60<1%Very Low
Recruitment Agencies10–15% of tuitionHigh costMedium
UnimatchTBD — student came to youActive researcher★ Highest

Sources: HubSpot Higher Education Benchmarks, EduBirdie Recruitment Cost Reports, NACAC Conference Data. CPL figures are industry approximations.

Cost per Lead — Visual Comparison

Midpoint estimates across common recruitment channels.

Recruitment Fairs
~$325
Instagram / Facebook
~$70
Email Campaigns
~$40
Unimatch
New model
The funnel problem

Drop-off happens before you even know they exist.

The average university converts 10–15% of leads to applications, and 20–30% of applications to enrollments. The math is brutal.

But most of the drop-off doesn't happen at application. It happens at awareness and consideration — when students never find you, or never seriously consider you.

Unimatch owns the top of your funnel — the awareness and consideration stages where the decision is actually made.

Awareness
Student becomes aware universities exist for their field
100%
Unimatch
Consideration
Student researches options — most drop-off happens here
35%
Unimatch
Shortlisting
Student creates a list of realistic options
18%
Unimatch
Application
Student applies — 10–15% conversion from leads
10%
Enrollment
Student enrolls — 20–30% of applications
3%

Pink border = where Unimatch operates. Sources: NACAC, Ruffalo Noel Levitz.

What you get

A channel that has never existed before.

Verified presence

Every university is in the database. Students can find you whether or not we have a commercial relationship.

Priority placement

Paid partners appear prominently in relevant search results — when a student's profile genuinely matches what you offer.

Active researchers only

Every user on the platform is actively in the university decision. Not passive browsing. Not accidental exposure.

Profile integrity

Your information is verified. No hallucinations, no outdated deadlines. Students trust what they see.

Ready to talk?

We're in early partnership conversations. The earlier you're in, the more you help shape how your institution is represented on the platform.

Contact our partnerships team →